How America Got Hooked On Sports Betting
▶ 3:22
Those [states] that didn't [legalize sports betting] were the control group, and the impacts were stunning. In states where it was made legal, personal bankruptcies rose 25-30% within four years. Calls to gambling helplines shot up 75%. Diagnoses of gambling disorders increased 61%. Meanwhile, household investing failed 14%.
▶ 4:16
As with any drug dealer, they make their widest margins off of the most addicted. A 2023 Rutgers study of sports betters in New Jersey showed that 5% of betters make up 70% of the bets. That's also why DraftKings built a machine learning algorithm that specifically targets customers who gamble the most.