How America Got Hooked On Sports Betting

…now reining money. Between 2020 and 2025, online sportsbook revenues grew more than 1,000%. As with any drug dealer, they make their widest margins off of the most addicted. A 2023 Rutgers study of sports betters in New Jersey showed that 5% of betters make up 70% of the bets. That's also why DraftKings built a machine learning algorithm that specifically targets customers who gamble the most. Jonathan Cohen, of the American Institute for Boys and Men, described the Sydney Sweeney ad to me as brilliant. It's the perfect distillation,…